WELCOME TO LA CHAUX-DE-FONDS - SUNDAY 19TH OF JUNE 2011

100 Years Chevrolet

In 1911 in Detroit, Louis-Joseph Chevrolet, race car driver and mechanic teamed up with  William C. Durant, founder of General Motors, to present the make: Chevrolet, better know as Chevy.

Since then, Chevrolet has sold more than 200 million cars and has been ranked fourth in the world. Naturally, this success story should be celebrated! 

La Chaux-de-Fonds

There are two excellent reasons to celebrate 100 years Chevrolet in La Chaux-de-Fonds.

Firstly, La Chaux-de-Fonds is the birth place of Louis-JosephChevrolet born on 25th December 1878, rue du Grenier 22a. Secondly, La Chaux-de-Fonds’ planning is similar to that of an American city.

Completely destroyed by a fire in 1794, the city was rebuilt along a scheme of parallel strips based on cleanliness,
light and security. UNESCO recently named the city, along with its neighbour, Le Locle, a World Heritage Site because
of its outstanding example of a mono-industrial manufacturing-town.

100 years Chevrolet at La Chaux-de-Fonds

This event was the idea of a group of car enthusiasts who have been organising the Louis Chevrolet rally for
the last 14 years. Their goal is to:

“celebrate at La Chaux-de-Fonds, 100 years of Chevrolet by bringing together 
1000 Chevrolets from all over the world dating from 1911 to the present day”.

The roundabout at the entrance to the city, decorated in the celebration colours of 100 years Chevrolet and its partners, serves as the main entrance point. Chevrolets arrive by the Grand Pont onto the “Pod” (av. Léopold-Robert) closed over 2km distance .
The cars are to be parked at an angle to the kerb to show two categories – before and after the war.

All participants, Chevrolet owners and the public, meet on the city’s main road, around the car exhibition. Various activities and presentations especially for the occasion will help to celebrate this festive Chevrolet event.